The Etsy Offsite Ads Calculator precisely estimates the ad fee charged on an Etsy Offsite Ads attributed order and its actual profit impact, all computed in the browser. It is built for sellers who are opted into Offsite Ads — whether voluntarily or because their shop surpassed the $10,000 annual threshold — and need to evaluate whether the 12% or 15% ad fee erodes their margin, whether a discounted sale price still covers the ad cost, whether a high-value order hits the $100 per-order ad fee cap, and how to separately track ad-attributed orders versus organic sales. The tool can calculate the Offsite Ads fee in isolation or stack it on top of standard Etsy core fees (listing fee, transaction fee, payment processing fee) with a single toggle, giving sellers data-backed clarity for pricing and promotion decisions.
Four inputs: total order amount (the chargeable total including item price, shipping, gift wrap, and personalization), item cost (direct costs such as procurement, materials, packaging, and labor), the Offsite Ads rate (15% for shops below the $10,000 annual threshold, 12% for shops at or above it), and a toggle to optionally include standard Etsy core fees. Core fees consist of the fixed $0.20 listing fee, the 6.5% transaction fee on total revenue, and the US Etsy Payments processing fee of 3% + $0.25. All amounts are in USD and support decimal values.
A grouped breakdown of the full fee structure: the Offsite Ads fee (computed from the selected rate and automatically capped at $100 per order), the effective ad rate as a percentage of the order total, an itemized list of core Etsy fees, a total fees summary, and the estimated profit and profit margin after deducting all fees and costs. When a high-value order triggers the $100 cap, the effective ad rate drops below the nominal rate, and the tool surfaces both so sellers understand the true ad cost. Positive profit is highlighted in green, negative in red.
All calculations run synchronously in the browser with no server requests; input data never leaves the device. Formula: Offsite Ads fee = min(order total × selected rate, $100); core fees = $0.20 + order total × 6.5% + order total × 3% + $0.25; total fees = Offsite Ads fee + core fees; estimated profit = order total − total fees − cost; effective ad rate = (Offsite Ads fee / order total) × 100%. Rates follow Etsy official Offsite Ads policy, and the $100 cap is the per-attributed-order maximum; assumptions were reviewed in 2026-06. Results are for estimation and pricing guidance and do not replace Etsy account statements.
Input example
Order total: 80.00
Cost: 30.00
Ad rate: 15%
Include core fees: yesOutput example
Offsite Ads fee: $12.00
Core fees: $8.05
Total fees: $20.05
Estimated profit: $29.95Etsy charges an Offsite Ads fee only when an order is attributed to a shopper who clicked an eligible offsite ad. Regular organic orders are not charged this advertising fee.
Use 15% if your Etsy shop is below the annual sales threshold for the reduced rate, and 12% if your shop qualifies for the lower mandatory Offsite Ads rate. Check your Etsy dashboard for the rate that applies to your account.
It can include common core Etsy fees when you enable that option, but it is still an estimate. Taxes, refunds, discounts, country-specific fees, and payment account differences can change the final statement.
Last updated 2026-06 · ToolOrbit Editorial Team