
Ahrefs
broad SEO platform with backlink analysis, keyword research, rank tracking, and content gap tools, widely used by SEO professionals.
top pages, organic keywords, and paid search strategies.
A core tool for SEO professionals, content strategists, and growth marketers. Use it to find link-building opportunities, analyze why competitors outrank you for target keywords, audit your backlink profile for toxic links, and discover untapped content topics.
URL
https://ahrefs.com/Recommended tools

PageSpeed Insights
Google tool for measuring page load performance and Core Web Vitals (LCP, INP, CLS) with both lab data and real-user field data from CrUX.

Screaming Frog
Desktop SEO crawler that audits on-page elements, redirects, broken links, duplicate content, and hreflang, ideal for technical SEO audits.

AnswerThePublic
Search-listening tool that visualizes real questions people ask around a keyword, perfect for content ideation and FAQ research.